An ecommerce marketing strategy works best as a connected system, not a stack...

https://storyquanta.com/s/rPkp1DZAfMuZ7-sRW5KNN

An ecommerce marketing strategy works best as a connected system, not a stack of disconnected campaigns. This article shows how to link acquisition, conversion, and retention, then use CAC, AOV, and repeat purchase rate to spot where the system leaks