In a digital-first procurement cycle, your vendor reputation is your new...

https://medium.com/@richard.ramos06/we-have-a-6-to-18-month-sales-cycle-how-does-reputation-affect-us-58a9a3520c0e

In a digital-first procurement cycle, your vendor reputation is your new digital storefront. Buyers no longer call references first; they head straight to G2 or Clutch to see how you actually treat partners