Most agencies get stuck with 30% margins because retainers rely on headcount....

https://www.mediafire.com/file/iw4z3wmilf5xx7z/pdf-72285-88778.pdf/file

Most agencies get stuck with 30% margins because retainers rely on headcount. If you treat your agency like a lab to turn workflows into software, you can push margins past 70%. It is time to stop selling hours and start building your own tools.