music composition for ads

https://thepostproductionsoundcorner.juniperbrief.com/posts/the-art-of-post-production-sound-design-shaping-audio-for-screen

Crafting a 30-second spot for a new soft drink, I focused on bright, syncopated synth stabs and a steady, thumping bassline. The trick was to leave enough space for the voiceover while still making the melody instantly catchy, the kind of earworm that sticks with you long after the ad ends.