branded merch
https://companybrandedmerchandisenest.brightsora.com/posts/why-company-branded-merchandise-matters-for-business-growth
You know that feeling when you snag a hoodie from your favorite band's merch table, and suddenly you're part of an inside joke with strangers who also bought the same ridiculous shirt? Branded merch is like wearable fandom, a little piece of something you love that you can carry around and maybe even start a conversation with a fellow fan.