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Esse cigarettes

https://blast-wiki.win/index.php/A_Look_at_Winfield_Cigarettes_and_Their_Place_in_the_Australian_Market

Esse cigarettes are a Korean brand known for their slim, elegant design and smooth, mild flavor. They often come in unique blends like Esse Gold, Esse Menthol, and Esse Change, which offers a twist mechanism to switch between regular and menthol. Many smokers appreciate them for their lighter, less harsh draw compared to stronger brands, but some find them too mild. They're popular in parts of Asia and have a distinct, modern image.