Rank tracking is an outdated vanity metric. In Europe, we’re seeing a 30% drop...

https://www.apu-bookmarks.win/traditional-rank-tracking-is-obsolete-ai-overviews-have-caused-a-30-ctr-drop

Rank tracking is an outdated vanity metric. In Europe, we’re seeing a 30% drop in organic CTR as AI Overviews fuel a massive rise in zero-click searches. Relying on stale monthly reports is a recipe for failure