Rank tracking is broken. With AI Overviews driving a 30% drop in EU...

https://www.play-bookmarks.win/rank-tracking-is-obsolete-with-zero-click-search-and-a-30-eu-ctr-drop-post-ai

Rank tracking is broken. With AI Overviews driving a 30% drop in EU click-through rates and more zero-click results, traditional rank reports just hide the truth. Enterprises need to pivot to AI visibility tracking