Rank tracking is now a vanity metric. With AI Overviews triggering a 30% drop...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is now a vanity metric. With AI Overviews triggering a 30% drop in click-through rates and the rise of zero-click search, you need more than just blue-link data