The campaign’s stated aim is to invite people to explore the story of Jesus
https://www.elsoldemexico.com.mx/doble-via/he-gets-us-la-campana-millonaria-que-busca-promover-la-religion-en-el-super-bowl-9609143.html
The campaign’s stated aim is to invite people to explore the story of Jesus, reaching audiences who may start with different beliefs.