Traditional rank tracking is failing us. We are seeing a 30% drop in...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Traditional rank tracking is failing us. We are seeing a 30% drop in click-through rates across European markets as AI Overviews become the norm. Users are getting their answers directly on the search page, which leads to more zero-click outcomes