Wonder why some discontinued Rolex models sell for more than their original...

https://wiki-global.win/index.php/White_Gold_Pepsi_126719BLRO_Resale_Price_After_Discontinuation

Wonder why some discontinued Rolex models sell for more than their original price? Take the Hulk 116610LV or the Pepsi 126710BLRO. Their limited runs and iconic designs keep collectors chasing them long after production stops