Writing for Zero-Click Searches: Balancing Machine Readability and Human Engagement

https://www.mediafire.com/file/owtnblpnhui8pl2/pdf-90557-75830.pdf/file

In 2023 I worked on three campaigns where the same problem showed up: Google returned answers on the results page and users rarely clicked through. Across those projects the zero-click rate settled at roughly 69% for target queries