You might’ve noticed canned RTD cocktails like espresso martinis showing up...

https://smoothdecorator.com/how-do-i-explain-rtds-to-someone-who-thinks-they-are-just-seltzers/

You might’ve noticed canned RTD cocktails like espresso martinis showing up right next to craft beers on store shelves. It’s not random – retailers are tapping into the same vibe for easy, quality drinks perfect for backyard BBQs or chilling with friends